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Achieve a Substantial Return on Investment.
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User communities, social networking and other web collaboration tools are becoming increasingly important components of business websites. The most frequently asked questions: "What is the Return on Investment (ROI)?"
When evaluating ROI, consider the following performance metrics:
- Cost of building a community
- Basic community success statistics
(e.g. page views, new members, member site usage)
- Revenue generated and costs saved
- Potential advertising revenue
These areas combine to provide a comprehensive review of a community ROI.
To request a copy of the complete ROI study, click here.
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- The use of communities and social media applications is expanding.
- In the US, 37% of online adults and 70% of teenagers participate in social networks.
- By 2011, 50% of adults and 84% of teenagers will have joined active social networks.
- (Source: AGC Sept 2008)
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