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Online Communities that Improve Business.
A user community is an online network of customers, employees or partners. Here people
can use social media and social networking applications to communicate and collaborate.
Online communities are becoming a vital part of many corporate strategies. Businesses of all sizes use communities to connect with customers, improve internal communication, and increase ROI.
Communities start with a basic theme. Then expand based on the members’ interests, needs and recommendations. Some of the communities that Dotster offers include:
Branding/Promotional Customer-facing and customer-centric, these sites are designed to promote products and bring in new business.
Customer Service Primarily a support resource, these communities are intended to quickly address customers’ questions and issues.
Employee/Partner Intranets These are internal business communities with the goal of increasing communication and productivity.
Customer Loyalty/Collaboration Focused on current customers and members, these sites promote knowledge-sharing and collaboration between members.
Advertising All of the above communities can be monetized to bring in new revenue and help offset costs.
Agency Partnerships Dotster works with media agencies to develop communities for businesses and associations.
