Advertising can be displayed in a variety of ways. Dotster can create customized banner and flash-based ads or personalized widgets. Another option is to use paid search.

• Advertising: Display banners, widgets, or other ads.
• Sponsorships: Offer site real estate to sponsors to display their ads.
• eCommerce links: Create a shopping cart or link to other eCommerce sites.
• Paid search: Use contextual advertising with Google AdSense or other vendors.
• SEO: Optimize the site with relevant keywords to attract additional traffic.
• Paid memberships: Offer additional features for paying members.
• Other: Create referrals, lead exchange, and co-registrations.