Branding or Promotional Communities

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Branding or Promotional Community

A branding or promotional community is ideal for those looking to bring in new customers.
These communities are particularly effective when brands have enthusiastic advocates.

Suppose you are a movie promoter involved with the release of a major motion picture. You could create a media-rich website, or with the same effort, launch a community site that fosters participation. Imagine giveaways, interviews, and behind the scenes videos. Fans and newcomers alike could interact with the movie long before the film hits the big screen.

Popular Community Features

Photo Galleries
Audio, video and image galleries are available.
Video
Dotster supports the following media: video, images, MP3 and ID3. All videos are encoded on the fly and displayed with the custom flash player.
Widgets
A widget is a small GUI application with commonly used functions such as clocks or calculators.
Polls
Ask your visitors questions with multiple choice answers and track the results.
Podcasts
The site administrator can post podcasts (audio and video files) that site visitors can subscribe to using RSS technology.
Advertising
Members can choose the types of advertising they want on their pages.
Event Calendars
Post events with a description, time, guest list and maximum capacity.
Blogs
Create blogs that can be updated by members of the group.

Increase sales
Community members are more apt to purchase from a trusted brand.
Reduce the cost of customer acquisition
An attractive community with engaging information can reduce the cost of new customer acquisition. Loyal brand advocates invite friends, share their experiences and promote your business for you.
Improve brand reputation
A safe place for customers to express their views encourages customer loyalty. As a result, community users remain customers 50% longer than non-community users. (AT&T)
Reduce marketing costs
A community can reduce the following marketing costs: surveys, focus groups, advertising and direct mail. In addition, content creation costs can decrease because customers will produce online content for you.