Customer Loyalty or Collaboration Communities

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Customer Loyalty/Collaboration

A customer loyalty or collaboration community is ideal for companies with a strong customer
or partner base.

For an example of a loyalty community, consider a popular car manufacturer. Customers visit the site to talk about their cars, share stories, and show photos and videos. They can vote on their favorite colors, plus receive tips on car maintenance and resale value.

Another example is First Wives World, is an excellent example of a loyal community. This community unites women who have been touched by divorce. Members share experiences, receive advice and find useful information.

Other ideas for a Customer Loyalty/Collaboration site might include:

An industry job/career site where people could post jobs and share resumes or portfolios.
An association with several chapters, each of which wants a site for their local chapter.
A site where sports enthusiasts can share tips and experiences.

Popular Community Features

Company and Customer Blogs
Points/Voting/Battles
Video
Events Calendars
Photo Galleries
Polls
Classifieds
Contests
Giveaways

Improve customer retention
Making customers feel special keeps them loyal to the brand and the company.
Lower cost of customer acquisition
Studies show that consumers rely heavily on each other for advice on purchase decisions. A community reduces the cost of obtaining new customers since loyal brand advocates invite their friends, etc.
Reduce marketing costs
A company’s need for commissioned studies is reduced as engaged customers provide ongoing feedback. Data mining also provides great information on demographics, preferences and ideas.
Minimize recruiting costs
Loyal customers can become employee candidates, reducing the need for high-priced recruiters.