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DOTSTER HELPS SECURE THE WEB FOR ONLINE SMALL BUSINESSES

May 12, 2009
With a range of options for online security,
Dotster makes it easy and affordable to give customers the trust and safety they require


Vancouver, WA - Dotster Inc., a leading provider of Internet business services, is expanding its security solutions to give small businesses more tools to protect their most valuable asset, their customers. In a survey commissioned by VeriSign and conducted by Synovate, 50 percent of Internet users avoid buying online because they are afraid their financial information might be stolen, and for those who are purchasing, 65 percent have abandoned a shopping cart or failed to complete an online purchase due to security concerns. By adding products from trusted online security brands such as GeoTrust and VeriSign, Dotster is giving small businesses the ability to turn these reluctant buyers into profitable customers.

"Companies that want to collect information online or conduct ecommerce but have yet to implement SSL are going to lose business," says Michael Lin, vice president and general manager of SSL at VeriSign. "The modern consumer knows better, and without seeing VeriSign's Secure Seal or the green browser on sites using EV SSL, they will not engage personally or financially with that site."

In fact, the VeriSign survey proved it. Of the 65 percent of online shoppers to abandon their shopping cart, 53 percent would have continued if they had seen a seal. Additionally, 50 percent of online consumers in the U.S. place the onus for protecting their personal information on the website from which they're purchasing.

However, with advanced 256-bit encryption SSL products starting at only $89 per year, Dotster is making it easy and affordable for small businesses to provide their customers with the security and trust they need to do business online.

"Today's small businesses cannot afford to ignore the importance of a secure online experience for their customers," says Clint Page, CEO of Dotster. "We want small businesses to weigh the cost of losing new customers against the low prices of our security products. The choice is obvious, and Dotster is here to make the process as efficient and inexpensive as possible."

For a full list of Dotster's SSL products visit http://www.dotster.com/ssl/.

About Dotster, Inc.
Dotster is a leading full-service provider of essential resources for businesses to get online and grow online. It has helped more than one million businesses and individuals establish their web presence, build their websites, and drive revenue. Dotster offers its customers a complete set of services including the ability to get online with a domain name and email address; build a major web presence with web hosting and custom website design; generate traffic with Search Engine Optimization (SEO), website promotion and social media platforms; and reduce IT costs with Virtual Private Server hosting.

For more information, please visit www.dotster.com or call (360) 449-5900.

Media contacts:
Rian Merrill, Edelman Media Relations, (503) 471-6845, rian.merrill@edelman.com