Local Site Promotion
Effectively reach thousands of Internet users near you
Today, 70% of U.S. households now use the Internet as an information source when shopping locally for products and services.
Local Site Promotion is an affordable new solution that makes it possible for small and medium sized businesses, like you, to improve your visibility among people in your area who are seeking information about products and services you offer.
- Allows you to target specific geographic areas - select from regions, cities or even specific neighborhoods and target online users who are searching for services located nearby.
- Perfect for small businesses with small or limited marketing budgets - delivers a lower customer acquisition cost compared to other advertising channels and is highly targeted, reaching people at the very moment they're looking for your products or services.
- Puts search engines to work for you - instead of looking for new customers, let new customers look for you. Make your ad visible to people seeking information about your business on major search engines like:
- Yahoo!
- MSN
- SuperPages
- Altavista
- Ask.com
- Excite
- AOL Search
- Allows you to pay for results, not impressions - only pay for customers who click on your advertisement and who land on your webpage, not for placement on someone's webpage. You decide what you are willing to pay each month and we'll distribute that budget throughout the month to ensure that your advertisement has consistent display.
- Ability to create special online offers - set up unique coupons and action-oriented offers that's only visible for leads coming from Local Site Promotion (your normal website visitors will not be able to see the discount that you offer new leads).
- Campaign tracking like you've never seen - receive campaign activity reports via email on a daily basis. We'll provide you with an overview of the number of site visits, phone calls (through the tracking phone numbers we have obtained for your campaign), emails, and other leads your campaign has generated for the previous day.
Call us to get started: 360-449-5900
Getting Started
We Work With You
Dotster's team of professionals will work with you personally to identify opportunities with your business. We'll interview you, talk to you about what's important to your business, and make recommendations for how to stretch your marketing dollars.
We'll also ask you to brainstorm key terms associated with your business, then we'll run them through our intelligent keyword optimization tool, which will supplement your list with over 5,000 related keywords—depending on your business category.
Why Local Site Promotion Works for You
As a small business owner, you know times have changed and there are more and more ways to advertise your business. Local Site Promotion is a solution that makes your business visible to over 200 million unique users but only requires you to pay for conversions and leads. How many other advertising channels can offer you that?
Fact #1: Today, people search for things using "search engines"
Search engines, like Google and Yahoo!, are the first place people go to begin a hunt for information. Today, search engines represent the greatest source of inbound traffic to websites and research shows that consumers conduct over 3.7 billion Internet searches each month!
So how does it work? When people enter keywords into a search engine, the search engine will generate results and advertisements that closely match those keywords. Local Site Promotion will tie keywords for your business to the geographic location that you specify. Perhaps you can think of 30 keywords for your business, but our keyword optimization tool will generate an additional 5,000 keywords to help drive traffic to your site.
Fact #2: Yellow pages have gone online.
While many of us still hang onto phone books, many consumers no longer use the printed version of the yellow pages. Instead, they're looking for local businesses online. Verizon's SuperPages site alone receives as many as 15 million visits and 9 million unique visitors per month—and that number is only growing.
Like search engines, Internet yellow pages represent a tremendous source of extremely targeted searches for offline and online businesses. Local Site Promotion will put your business at the fingertips of people in your area.
Your Financial Obligation
There's no contract and the service is renewable month-to-month, so if you're not sure, give us a try. Many of our customers have tried our service for just one month, and they have seen immediate results. Honestly, however, we typically advise our customers to try Local Site Promotion for a three month period to see the most noticeable results.
You see, when your campaign launches, our optimization tool will begin analyzing the terms that work best for your business and that convert your leads into sales. Our tool optimizes your keywords over time so that, in the end, you pay only for terms that are generating the highest quality leads from search engines.
We request these minimum commitments for the following types of campaigns: Perfect for local businesses that have traditionally spent their advertising budgets with Yellow Pages.
Ideal for businesses pulling customers from multiple cities or metropolitan areas.Good for businesses that are selling niche products nation-wide or that already have eCommerce capabilities.
Ultimately, as you see your own success, you can determine and grow your budget allocation.
Tracking Your Success
Online and Available for You.
Unlike other advertising channels, Local Site Promotion includes detailed tracking tools that allow you to see your campaign results on a daily basis. How many other advertising and media channels give you a singular, easy-to-follow tracking tool that provides unified daily reporting on website visits, phone call tracking, email tracking, and coupon tracking?
